Released on = August 23, 2007, 3:15 am

Press Release Author = Dipti Nagpal

Industry = Financial

Press Release Summary = ICICI Bank sends out these \'Safe Banking\' tips to its
customers through monthly and quarterly Account and Credit Cards statements. Also,
customers who regularly use Internet Banking can see these tips on the homepage of
ICICI Bank.

Press Release Body = Mumbai 23 August 2007: Increase in the number of points of
financial transactions has not only given the customers greater accessibility to
financial products and offerings but has also him more vulnerable to different kinds
of frauds. These frauds could be related to theft and misuse of Savings Bank
account, Credit and Debit Card and Internet Banking user ID and passwords. Phishing
has added yet another element to the already existing basket of threats that
customers are vulnerable to. \"Phishing", involves internet fraudsters who send
e-mail messages to lure personal information (Internet Banking User id, passwords,
credit / debit card numbers, bank account information, or other personal and
sensitive information) from unsuspecting victims. Clicking on the link or even
pasting it in the address bar of your browser exposes the customer to such frauds.

ICICI Bank, being the second largest bank in the country and a pioneer in developing
alternate channels to enhance customer convenience, has taken the initiative to
educate all financial customers on ways to protect themselves from different kinds
of frauds and to make their financial relationships simple and secure. This
initiative has manifested in the form of the \'Safe Banking\' campaign that has been
running across media- Print, TV, Online, and Outdoor- for the last three months now.
ICICI Bank also sends out these \'Safe Banking\' tips to its customers through their
monthly and quarterly Account and Credit Cards statements. Customers who regularly
use Internet Banking can also see these tips on the homepage of ICICI Bank.

Some of the \'
Web Site = http://www.icicibank.com

Contact Details =
About ICICI Bank:

ICICI Bank (NYSE:IBN) is India\'s second largest bank with over 50 years presence in
financial services and with assets of over USD 67 billion as on December 31, 2006.
The Bank offers a wide range of banking products and financial services to corporate
and retail customers through a variety of delivery channels and through its
specialized subsidiaries in the areas of investment banking, life and non-life
insurance, private equity and asset management. ICICI Bank is a leading player in
the retail banking market and services its large customer base through a network of
over 780 branches and extension counters, 3300 ATMs, call centers and internet
banking (www.icicibank.com) to ensure that customers have access to its services at
all times.